firm

More than 20 Years Delivering Returns & Creating Alpha.

Our CRE Firm

Thirty Capital is a mid-market CRE advisory & investment firm focused at the intersection of real estate, capital markets, and technology.

With more than 20 years of experience in the world of commercial real estate, our team understands every operational & financial lever that drives efficiency in a real estate asset, portfolio, and investment.

Together, we have more than 250 years of cumulative experience through more than six market cycles.

To deliver clarity in the complex world of commercial real estate, Thirty Capital aligns and optimizes each operational & financial lever to maximize the value of a real estate asset and create returns that outperform in any market condition.
THIRTY CAPITAL LEADERSHIP TEAM
Rob Finlay, Thirty Capital CEO & Founder

Rob Finlay

ceo & founder

Dan Monfried

Dan Monfried

Chief Business officer

Dawn Holland

Chief legal officer

Jason Kelley

Chief Financial Officer

Brian Lanehart

Chief Technology Officer

Amanda Kuehl

Chief of staff

Jeff Lee

SVP Debt Management

Mark Runde

svp asset management

Webster Hughes, PhD

svp analytics & economics

Shelley Cernel

VP, Marketing

Mark Kurowski

VP, Sales

Matt Lexow-Gray

VP, data ops

Our history

Founded Commercial Defeasance (Defease with Ease) – pioneering the industry and the defeasance market leader of commercial real estate loans

Commercial Defeasance Sold to Summit Partners – successful exit to private equity firm and remained minority owner & chairman

Founded TCAM Asset Management – provided asset management, advisory, and consulting services to owners and funders of affordable housing

Founded R.J.Finlay & Co – fullservice commercial real estate owner & operating firm with a diverse portfolio across the United States

Founded QuietStream Financial JV with Summit Partners – investment firm focused on serving commercial real estate owners, investors, and borrowers with a portfolio of innovative businesses

Sold TCAM to QuietStream Financial – successful exit to private equity firm and remained minority owner & chairman

Invested in RadianGEN – provided solar asset management services & technology to support utility, commercial, and residential projects

Created Fairview Real Estate Solutions – provided market-leading surveillance, research, and independent underwriting for commercial mortgage-backed securities (CMBS)

Founded EntityKeeper – provides entity management technology that manages business entities, organizes complex structures, secures sensitive information, and tracks filing & compliance deadlines in a secure platform

Sold RadianGEN to Solar Plus International – successful exit to Solar Plus International, a member of the AP Capital Group

Sold Fairview Real Estate Solutions to Hedge Fund & Mortgage Software Company – successful exit to a client of Fairview underwriting data & services and mortgage software company

Invested in Mobile-Shop Company – provides a streamlined mobile maintenance solution to maximize efficiencies in facilities management

Founded Investor Management Services (IMS) – provides a streamlined platform for investor management, communications, and investment distributions

Sold TCAM to MRI – successful exit to MRI, a property management and accounting system in commercial real estate

Founded Lyra Intel – provides comprehensive business intelligence to increase tenant retention and raise NOI of commercial real estate properties

Founded Kaboodle – provides an application to manage amenities, communications, events, and e-commerce experience to multifamily renters

Reacquired Commercial Defeasance – reacquired whole ownership and 100% equity position of Commercial Defeasance

Founded SaaSTrax – provides a subscription tracking and software-as-a-service management platform

Founded Lobby CRE – provides commercial real estate asset & portfolio tracking, management, and optimization to increase returns to owners & investors

Launched Thirty Capital – mid-market CRE advisory firm focused at the intersection of real estate, capital markets, and technology

Sold Investor Management Services (IMS) to RealPage – successful exit to RealPage, a global real estate software provider owned by private equity firm Thoma Bravo

Expanded EntityKeeper – expanded the focus of EntityKeeper from entity management software into corporate services as well, including registered agent services, UCC services, and filing services

Invested in Rent Ready – provides streamlined platform to manage the workflows between renter move-out and move-in

Partnered with the Institute of Real Estate Management (IREM) – launched an industry partnership to automate, standardize, and create the I/E IQ benchmark of operational performance in commercial real estate properties for IREM members

Invested in Sport Mode One – provides opportunities for practical business education through mentorship, entrepreneurship, and healthy competition

Founded SOFR with Ease – provides interest rate hedging, caps, swaps, and other derivative products to optimize leverage for commercial real estate assets and portfolios

Invested in iApartments – provides intelligent apartment technology to automate asset protection, access control, and operational efficiency for multifamily owners, managers, and residents

Launched Thirty Capital Financial – consolidated Commercial Defeasance, Defease with Ease, SOFR with Ease, capital markets expertise, and other debt optimization services into a singular offering for commercial real estate

Sold Mobile-Shop Company – successful exit to a dedicated private investor

Founded The Academy of CRE Finance & Innovation – provides practical education for new and emerging roles in commercial real estate

Partnered with the National Apartment Association (NAA) – launched an industry partnership to automate, standardize, and create the I/E IQ benchmark of operational performance in commercial real estate properties for NAA members

Partnered with the Building Owners & Managers Association (BOMA) – launched an industry partnership to automate, standardize, and create the I/E IQ benchmark of operational performance in commercial real estate properties for BOMA members

Acquired STATVAL – provides property-level peer to peer benchmark analytics and automated statistical valuation analysis for multifamily assets

Launched Thirty Capital Performance Group – consolidated economic forecasting, operational optimization services, statistical valuation, asset management, and benchmarking into a singular offering for commercial real estate

“I’m very proud of the innovation and growth we’ve seen since I started Thirty Capital. I believe that our biggest asset is our team.”

–Robert Finlay, Founder & CEO of Thirty Capital

IApartments is an enterprise-level smart apartments platform that turns ordinary apartments into intelligent apartments.

IApartment’s technology automates asset protection, access control, and operational efficiencies for multifamily property owners, managers, and their residents.

INVEST WITH THIRTY CAPITAL

Rent Ready introduces a modern solution to an age-old apartment industry problem.

After a deep dive in the industry, Rent Ready discovered that the make ready process was disjointed, frustrating, and time-consuming. Onsite staff members were scheduling six different services with six different vendors – creating scheduling nightmares along with unexpected challenges and headaches. As a full-service partner for onsite apartment staff, Rent Ready handles the frustration between the move-out and move-in, as a single-source for all turn services: paint, clean, carpet, wall repair, punch, and counter/tub resurfacing.

Demo our Platform